Sunday Goods Brand Activation
THE GOAL
To create an interactive, branded Arizona photo booth experience for an intimate VIP celebration and grand opening over the course of 2 days that Sunday Goods event attendees would enjoy and share online with their friends.
THE STRATEGY
We recommend creating clean and sophisticated overlay designs that complimented Sunday Goods’ branding as well as the custom backdrop. Additionally, we included a CTA for event attendees to share their feel good image on social media, tag Sunday Goods and use their preferred hashtag.
THE EXPERIENCE
Both days event attendees had fun celebrating the opening of Sunday Goods in Tempe in the form of branded high-quality photos and interactive fun GIFs and Boomerangs. Event attendees were able to take high-energy GIFs and Boomerangs capturing their excitement as well as pose for stylish photos by sitting in a wicker chair included with the custom built backdrop.
THE ROI
Over the course of 2 nights we captured over 120 images and emails for Sunday Goods that resulted in over a 9.6K reach and an impressive 31K impressions on social media.
THE FEEDBACK
“I wanted to reach out and simply thank you & your team very much for taking the time to be at our VIP event & Grand Opening! Everyone had such a fun time creating memories with your photo booth! Thank you so much again and I'm looking forward to working with you for future Sunday Goods events!”
Brand Manager, Sunday Goods