Jameson Whiskey Brand Activation

THE EVENT

Say hello to the Greatest GIF Booth on the Grass! Each year we activate a space at the Jameson VIP Tent in Birds Nest that allows Waste Management Phoenix Open attendees to capture fun branded memories and share them instantly online.

THE GOAL

To create an interactive, branded Arizona photo booth experience over the course of 4 nights that Jameson VIP Tent attendees would enjoy and share online with their friends.

THE STRATEGY

We recommend offering multiple branded overlays for VIPs to choose from to promote a personalized experience along with catchy animations to make photos and GIFs even more captivating along with a custom backdrop that complimented Jameson’s branding and a CTA for event attendees to share their image on social media, tag Jameson and use their preferred hashtag.

THE PACKAGE

• GIF Booth

• Additional Overlay Designs

• Animated Overlay Designs

• Custom Printed Backdrop

• 4 Nights

THE EXPERIENCE

Event attendees flocked to our GIF Booth’s bright ring light each night, excited to capture memories from the Waste Management Phoenix Open with their friends in the form of branded high-quality photos, interactive fun GIFs and Boomerangs and catchy videos. Each group that visited the photo booth was able to select a branded overlay of their choice depending on their personal preference, some of which included entertaining animated golf graphics and all of which included Jameson’s branding.

THE ROI

Over the course of 4 nights we captured over 1,000 images and emails for Jameson that resulted in over an 87K reach and impressive 280K impressions on social media.