Phoenix Flea Brand Activation
THE EVENT
Do you love to shop small and support local small businesses like us? If so, you must checkout Phoenix Flea, Arizona’s most popular, modern, outdoor flea market!
Each spring and fall Phoenix Flea pops up in downtown Phoenix Heritage Square to showcase the best makers and curators of local goods and provide a fun, family-friendly shopping experience for Arizona community members. Keep reading to learn more about how we helped activate their brand with a Selfie Station at their spring 2022 flea market!
THE GOAL
To create an interactive and fun Arizona photo booth experience over the course of one day outdoors in downtown Phoenix, Arizona for 1,000+ Phoenix Flea shoppers, one that allowed Phoenix Flea to use the content from (branded photos, animated GIFs and Boomerang videos) for social media marketing for future Phoenix flea markets.
THE STRATEGY
We chose a simple frame design that included their logo and preferred hashtag (which doubled as a CTA) to ensure when their Selfie Station photo booth images and animated GIFs were shared to social media their brand was easily recognizable and people understood Phoenix Flea’s mission — to support small businesses!
To capture the essence of the downtown Phoenix, Arizona outdoor event Phoenix Flea opted for a natural background that included the beautiful shady trees that line Heritage Square along with the popular Heritage Square sign.
THE PACKAGE
One Branded Overlay Design
Outdoor Setup
Full-Day Rental
THE EXPERIENCE
Phoenix Flea shoppers loved capturing memories from Phoenix Flea with their friends and family members in the form of branded high-quality photos, interactive fun GIFs and Boomerang videos that they could instantly share to social media to show their support for shopping small.
Each group that visited the Selfie Station photo booth was assisted by one of our MISGIF staff who helped with poses and lighting adjustments. Once visitors finished their photo booth session they received an email that prompted them to share their photo booth image or video to social media, tag @phxflea and use the preferred hashtag to help spread awareness about the event and Phoenix Flea brand.
THE ROI
Over the course of the day we captured over 225 images and emails for Phoenix Flea that resulted in over an 23K reach and impressive 74.3K impressions on social media.