The Sparkle Bar Activation for MAGIC Fashion Show
THE EVENT
If you love fashion then you probably follow MAGIC fashion events, which are high-energy fashion experiences hosted from Las Vegas to New York City featuring the world’s trendiest fashion brands and retailers.
To help our friends at The Sparkle Bar activate in the VIP Lounge at MAGIC Las Vegas, one of the largest fashion trade shows, located at the Las Vegas Convention Center, we provided a turnkey Selfie Station photo booth that allowed MAGIC Las Vegas VIP attendees to share their stylish looks and MAGIC experience to social media in a fun and memorable way.
THE GOAL
To create a branded, interactive Las Vegas Selfie Station photo booth experience for The Sparkle Bar that served as a turnkey event marketing machine in the following ways:
Fun Las Vegas event entertainment that allowed MAGIC Las Vegas VIP Lounge visitors to create branded photomoments and videos for social media sharing
Content creation tool that highlights The Sparkle Bar’s unique Las Vegas event makeup services that they could use for their own social media marketing to build buzz about their brand
Data capture tool that allowed The Sparkle Bar and MAGIC Las Vegas to stay connected with VIP Lounge visitors via email after the Vegas trade show to share more about their services and upcoming nationwide events
THE STRATEGY
The Sparkle Bar designed two frame designs using our templates that VIP Lounge attendees could choose from. After getting their makeup done by The Sparkle Bar, MAGIC Las Vegas Fashion Show VIPs were able to snap branded photos and videos that they could instantly share to social media.
Additionally, we included a CTA for event attendees to “Show Us Your Sparkle,” tag The Sparkle Bar and MAGIC Fashion Events and use their preferred hashtag #magiclv when sharing to social media.
THE PACKAGE
Self-Serve Selfie Station
2 Unique Overlay Designs
1-Week Rental Period
Branded Booth Wrap
Click HERE to view an Instagram Reel with music we created to showcase the branded photo booth wrap and backdrop used
GETTING TO LAS VEGAS
For this week-long Las Vegas photo booth rental, The Sparkle Bar (based in Scottsdale, AZ) opted to pick up the Selfie Station from MISGIF’s Tempe, AZ office (vs. having it shipped to Las Vegas.) The Selfie Station photo booth was transported in a heavy-duty rolling case to protect the equipment and ensure it was easy to move from place to place.
THE SETUP
Upon arrival at Las Vegas Convention Center, The Sparkle Bar used MISGIF’s online instructional guide to set up the Selfie Station in under 30 minutes and apply their custom branded photo booth wrap to the Selfie Station that showcased the designs they created using MISGIF’s booth wrap template. During this time, MISGIF was available to assist over the phone with any questions The Sparkle Bar team had during setup and testing of their Las Vegas selfie photo booth rental.
THE EXPERIENCE
For the next 3 days MAGIC Las Vegas trade show attendees had fun celebrating all things fashion in the exclusive VIP Lounge where they were able to get their makeup done by The Sparkle Bar then create commemorative branded MAGIC Las Vegas photos and high-energy animated GIFs that they could share to social media.
Our easy-to-use, self-serve Selfie Station photo booth required no staffing thanks to the instructions on the screen, but having one of The Sparkle Bar staff there to assist VIP Lounge visitors was an added bonus and elevated the Las Vegas photo booth experience since they were able to answer questions about their services while engaging with VIP Lounge visitors.
THE ROI
Over the course of the 3-day intimate VIP Las Vegas photo booth experience we captured over 225 images and emails for The Sparkle Bar that resulted in over a 24.9K reach and an impressive 80.5K impressions on social media.
THE FEEDBACK
“We absolutely loved being able to incorporate MISGIF at our most recent event because it not only allowed us to enhance our experience it allowed everyone, even those who didn’t want to wait for makeup, to enjoy the photo booth….Thank you so much MISGIF, we love working with you and how easy it is to create an experience that goes beyond the moment but is a forever memory!”
The Sparkle Bar