Disco Themed Photo Booth For W Scottsdale
THE EVENT
If you’ve been to Scottsdale then odds are you’ve visited W Scottsdale, best known for the “whatever/whenever” hotel experience they provide. When it came time to plan their annual employee holiday party, naturally they chose a Studio 54 theme that celebrated a similar “anything goes” vibe. Keep reading to learn more about how we transported event attendees back in time to the 1970’s by creating a one-of-a-kind photo booth activation inspired by New York’s most talked about disco destination.
THE GOAL
To create an authentic and unique Studio 54 themed photo booth experience that transported W Scottsdale employees back in time to the 1970’s.
THE STRATEGY
When W Scottsdale asked us to created a disco-themed photo booth experience that captured the magic and mystery of the legendary 1970’s nightclub Studio 54 we immediately were reminded of all the glamorous black and white photos from Studio 54 that we’ve seen posted online. Naturally we knew we had to find a way to recreate this vintage vibe, but in a fun way that highlighted the W Scottsdale brand.
For this themed employee holiday party we recommend our glam photo booth with our vintage black and white filter and designed a custom photo frame that looked like the front page of a newspaper from the 1970’s. We customized the text on frame to highlight W Scottsdale and pulled specific wording similar to what would be used to describe Studio 54 back in its heyday. We also offered a second photo booth experience in color to add an extra element of fun for event attendees.
THE PACKAGE
Custom Frame Design
Themed Props Package
THE EXPERIENCE
W Scottsdale employees followed the call of the disco ball to our glam photo booth’s bright ring light and were photographed for their front page feature in their disco-themed costumes with seventies-inspired photo booth props. Additionally, employees were able to capture fun Boomerang videos in color for those that wanted to show off just how shiny their outfits were and how they sparkled under the disco ball. Overall, our Studio 54 photo booth experience was a huge hit and offering two different photo booth experiences proved to be a fan favorite.
THE ROI
Over the course of the night we captured over 100 images that resulted in over an 16K reach and impressive 52K impressions on social media.