Easter At The Fairmont Scottsdale Princess
THE EVENT
Each year the Fairmont Scottsdale Princess hosts a special Easter Brunch inspired by Alice in Wonderland complete with themed photo ops and family-friendly Easter activities.
THE GOAL
To create a fun and memorable Arizona 180 photo booth experience inspired by Alice in Wonderland’s Mad Hatter tea party scene with an Easter twist for families.
THE STRATEGY
Recreate Alice in Wonderland’s Mad Hatter tea party scene and capture whimsical branded 180 GIFs that could be shared instantly to social media.
THE PACKAGE
180 Photo Booth
Classic Branded Overlay
Full Day Rental
THE EXPERIENCE
Each family attending the Fairmont Scottsdale Princess Easter Brunch were able to participate in an immersive Mad Hatter tea party inspired 180 photo experience that they could instantly email themselves and share to social media. The photo booth backdrop consisted of a green hedge wall with whimsical hanging photo frames and the tea party table was set with interactive Easter-themed objects families could use as fun photo booth props.
THE ROI
Over the course of a full day we captured over 150 images and emails for Fairmont Scottsdale Princess that resulted in over a 15K reach and an impressive 50K impressions on social media..