The Sparkle Bar Activation for Powerhouse Women
THE EVENT
If you live in Arizona and are a woman-owned business owner then you’ve probably attended Powerhouse Women, an incredible two-day educational and empowerment event that takes place each year.
To help our friends at The Sparkle Bar activate their promo space at the Pajamas & Prosecco Party for VIPs hosted at JW Marriott Camelback Inn Resort & Spa we provided a fun Arizona photo booth experience that empowered event attendees to share their stylish videos and photos to social media, which also served as a turnkey marketing machine for The Sparkle Bar.
Specifically, we optimized our Selfie Station for social media sharing by formatting frames to be compatible with TikTok and Instagram Reels.
THE GOAL
To create an interactive, branded Arizona photo booth experience for The Sparkle Bar at a conference hosting an intimate VIP celebration in Scottsdale, Arizona that VIPs could use to create a photomomento after getting their makeup done by The Sparkle Bar. Specifically our goals were to:
Provide a fun and memorable Selfie Station photo booth experience that engaged VIPs
Optimize the Selfie Station for social media sharing to help build buzz about The Sparkle Bar online
Capture valuable contact info from Powerhouse Women VIPs so The Sparkle Bar could stay connected with them after the conference and share more about their year-round glam services.
THE STRATEGY
We recommended creating clean yet playful overlay designs that complimented The Sparkle Bar and Powerhouse Women branding as well as formatting the photo/GIF frame size to be compatible with TikTok video and Instagram Reels (vertical orientation) since the majority of millennial and Gen Z VIPs in attendance heavily use those two social media app features. We also offered a secondary square version of the frame.
Additionally, we included a CTA for event attendees to “Show Us Your Sparkle.” tag The Sparkle Bar and use their preferred hashtag when sharing to social media.
THE PACKAGE
Self-Serve Selfie Station
3 Additional Overlay Designs
Vertical & Square Orientation Frames
Click HERE to view a fun Instagram Reel with music we created with the event images
THE EXPERIENCE
All night VIP attendees had fun celebrating the exclusive kick-off of Powerhouse Women with our easy-to-use, self-serve Selfie Station that required no staffing thanks to the instructions on the screen. They were able to take high-energy, animated GIFs and buzzy Boomerangs that captured their fresh new looks (courtesy of The Sparkle Bar) and excitement in front of the ultimate backdrop, a life-size Power-house set design.
VIPs were also able to choose from a variety of playful frame designs that included power statements like “Sparkle Babe” and “Girl Power” as well as select a vertical orientation frame for sharing to Instagram Reels and TikTok, or a square frame for sharing to their Instagram profile, Facebook or Twitter. For vertical orientation frames, event attendees were able to share them via TikTok or Instagram Reels and add high-energy music to them to capture the vibe of the Powerhouse Women event.
THE ROI
Over the course of the intimate VIP celebration we captured approximately 50 images and emails for The Sparkle Bar that resulted in over a 7.8K reach and an impressive 25K impressions on social media.
THE FEEDBACK
“We absolutely loved being able to incorporate MISGIF at our most recent event because it not only allowed us to enhance our experience it allowed everyone, even those who didn’t want to wait for makeup, to enjoy the photo booth. Not only that, the vertical frame for Instagram Reels and TikTok made it even easier for people to share their images and videos, which from a brand’s perspective means even more sharing which we love. Thank you so much MISGIF, we love working with you and how easy it is to create an experience that goes beyond the moment but is a forever memory!”
CEO, The Sparkle Bar